Primary Claim: Welcome to the Winners' Zone!
 

 

  • Font:
    • Frutiger Bold / Spacing 0

  • Size & Color

    • The claim may be used in any size or color in line with the design and size of the media produced.

  • Use / Examples See “Traditional Poster Layout - Bow with Primary or Alternate Claim”.

  • When a negative version of the logo is used on dark background colors, the claim must be white as well – see "Logo - Color and B/W Versions".

  • The claim may be used on promotion material independently from the bow.

  • The authorized use of the primary and alternate claims is for casino marketing only, this means these claims must not be used for non- casino related marketing, e.g. Century Sports. For non-casino related marketing alternate claims or tag-lines must be used.

  • These claims require Corporate approval prior to their use.

  •  Download this claim and variants here.


 

Alternate Claim: Come for the Action, Stay for the Fun!
 

 

  • This alternate claim may be used instead of the primary claim.

  • In some countries, as in the UK, it must be used as the primary claim won’t be permissible according to UK casino rules and legislation.

  • For further details see “Traditional Poster Layout - Bow with Primary or Alternate Claim”.

  • The claim may be used on promotion material independently from the bow.