Safe Area

  • Nothing should be placed inside the Safe Area around the logo.

  • Only exception: When used inside the bow – see "Traditional Poster Layout"



Incorrect Uses

These examples for incorrect uses are applicable to all logo variants (Century, Non-Century, Restaurant, etc.) defined in this Corporate Design Manual.


Do not change colors!

Do not change fonts or spacing!

No glows or outlines!

Do not change positions or proportions of the logo elements!

Do not distort the logo! Do not change its orientation!

Do not place the logo over colors that do not provide sufficient visual contrast!

Do not place the logo over photos or other design elements (e. g. patterns)! (does not apply to the new poster layout)

Do not place the logo over the edge of the bow or other design elements!