Century Mile Racetrack and Casino is pleased to announce that accomplished track announcer and handicapper, Shannon “Sugar” Doyle has accepted the role of Racing and Wagering Development Manager and will join Century Mile in February 2022.
Sugar will be the voice and face of racing at Century Mile, utilizing his talent and previous experience in the booth most recently at Western Fair Raceway in London, Ontario. Previously Sugar called the races at Fort Erie and the defunct Northlands Park as well as the summer of 2020 at Century Mile. Additionally in the new role, Doyle will be responsible for the growth of racing related revenues for both Century Mile and Century Downs in Rocky View County, Alberta.
“Sugar brings a professional air and elevated level of excitement to the booth and on-air production,” noted Paul Ryneveld, Managing Director - Racing. “We (the Alberta Racing Industry) are excited to have him back and look forward to his valuable contributions to horse racing. Sugar understands horse racing and what bettors, horse owners and fans experience at the racetrack as well as what is needed to elevate that experience. This is an exciting opportunity to grow what has been started.”
The two facilities are poised to capture market share and grow racing in Alberta and Western Canada and Doyle will work closely with the two racing teams and industry members to elevate the product, increase distribution and wagering on all facets of live horse racing at the two facilities.
"This is a very exciting opportunity for me in racing and one that I could not pass up!” remarked Doyle. “Working the summer of 2020, at Century Mile, was a wonderful experience and I'm so looking forward to returning and staying this time around. There's so much potential, for growth, in Alberta horse racing... I've been fortunate to be alongside some very knowledgeable people, at the tracks I've worked, over the years. We'll take what I've learned and put it all in play going forward in Alberta."
For Immediate Release, January 7, 2022